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Marketing apps through Original Equipment Manufacturers (OEM) means strategically showcasing and promoting apps on devices by the device makers themselves. In today’s world, where smartphones and tablets are everywhere, marketing through OEMs offers a valuable opportunity for app developers and companies. This method involves having apps come pre-installed on devices, giving them instant visibility and making them readily available to users when they start their devices.
The main benefit of marketing through OEMs is its ability to reach consumers directly. Unlike conventional marketing apps, where the onus is on users to find and download the apps from app stores, OEM marketing immediately introduces the app to users. This direct exposure dramatically improves the likelihood of users engaging with these pre-installed apps. Additionally, marketing via OEMs allows for the targeting of specific groups of users based on the device they use and its manufacturer, ensuring your app is seen by the most appropriate audience, thus boosting both engagement and the retention of users.
These platforms frequently serve niche markets or particular user groups, enabling more precise and impactful advertising efforts for your app.
The competition for user attention is typically lower in these specialized stores, giving your app a better opportunity to capture the spotlight.
Certain alternative marketplaces have a strong presence in areas where the more prominent, well-known stores might not be as prevalent, opening doors to untapped markets.
Promoting your app in niche app stores provides valuable benefits, including reaching specific audiences, facing less competition, and tapping into new international markets. Codna is your ideal ally for these initiatives, distinguished by our profound insights into these varied environments. We specialize in developing customized strategies that perfectly align with each marketplace’s unique characteristics, guaranteeing not just effective but also impactful campaigns that connect with the target demographic.
Our expertise in blending global trends with local specifics allows us to navigate the intricate world of niche app stores skillfully. Codna’s commitment to leveraging advanced analytics means constantly refining our campaigns with up-to-the-minute data, ensuring peak performance. Furthermore, our strong relationships within these platforms afford us special promotional opportunities, considerably boosting your app’s visibility and success in these distinctive markets.
This approach involves having apps already installed on devices before they get into the hands of consumers. By doing so, your app becomes one of the first things a user sees when they start using their new device. It’s an effective strategy to stand out in the competitive app marketplace, eliminating the need for users to find your app through app stores and immediately introducing it to them.
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Codna is a leading media performance agency specializing in the latest mobile advertising technology. We provide exceptional service to our clients by focusing on key performance indicators (KPIs).